Prior to reading this thread (and prior to dropping 4 buyins in 280 hands last night - yes, that's right, I lost at a rate of 143bb/100 hands) I would have played as follows:

3bet pre to 1.20, hopefully only one caller,
pot on flop: $2.95
Bet $2.20 on flop & fold to raise, or sometimes c/r shove, depending on mood.
If called, I would have shoved the turn card.

Now I appreciate this is wrong. Is this turning a made hand into a bluff? This is something I struggle with & my experience so far since moving upto 10nl is that players are far more aware & seem to pay a lot more attention with regard to ranges (compared to 5nl anyway). If we had say TJs and I had called, I could happily c/c to see a showdown (ignoring turn T), but with an overpair I feel I should be able to handle some action. Can we really have villains range narrowed down to sets QQ+?

By calling pre, are we simply playing for set value or hoping to get a cheap showdown?