This

Quote Originally Posted by daviddem
This means that the bet is neither a value bet (no worse hands call) nor a bluff (no better hands fold).
is why this

Quote Originally Posted by Donachello
Being the PFR I might have been inclined to b/f the flop to protect my hand.
and this

Quote Originally Posted by daviddem
I think I b/f this flop for about 80-90% pot trying to represent a strong A.
make no sense. Instead you should realize that your hand has decent strength against your opponents' ranges once a few checks happen. So we check, and after a few checks happen, on the turn or river we can start making decisions about value betting or making a call.

Our flop betting range should consist of some appropriate amount of value bets with strong hands (sets down through Ace-something) and [semi]-bluffs with hands that have much less showdown value, like KJ of diamonds or 76s. Then we check a lot of medium-strength hands since we will be able to play those profitably against our opponents' checking ranges.

What this comes down to is, like many things, putting your opponent on a range and thinking about how your opponents play their ranges, which neither of the replies so far have done.

Now I know you guys have probably skimmed over some poker eBook you found laying around on the Internet and think you have good reasons for betting here, but you don't. So get with the program here and figure out why that is.