Quote Originally Posted by Eric View Post
There are a lot of factors here. One is the number of players who call your preflop raise to see a flop with you. If you're heads up then a lot of flops are textured such that it looks like you both missed and a c-bet on the flop isn't the worst thing in the world. For example, you have AK and a middle position caller has KJ. The flop is 2 5 8. You didn't hit but you're still ahead.
Yes, I agree with this and I am fairly knowledgeable with board texture, but if a wet board such as 346 came up and you had pocket K10, you wouldn't want to continuation bet would you? And if you did check instead of betting, wouldn't that be a massive tell to your opponent that you didn't hit anything or make any kind of draw?