yeah, it's a similar syndrome to people not letting go of KK or AA when indicators tell you to ..

today i held AKs and flop was awesome AT9 rainbow, so i bet just under the pot ($4 on $4.50) and got raised to $8, i thought for a while (against solid player) and folded. he had two pair (and really one shouldn't mind playing against someone who calls a 3-4x BB preflop raise w/ AT)

he was a very solid post flop player though.

point is i could have wasted half my stack on this one, but I didnt.