Well I haven't read any books and have a limited knowledge of "theory" but I think that in this situation the right call would to be look at your own pot odds. Assuming he has less than the pot, and he has X chips, the expected win being Y, do (Y*.69)/X...the .69 being your stated chance of winning. If this is above 1, then the right move is putting him all-in, if not then the correct move is calling and waiting for the turn. If it is not his card, then I would THEN put him all-in regardless.

But this is just how I would look at the situation.