FR flopped set vs whale , river betsizing?

I saw the title and thought "overbet each street."

intresting dozer. I'm always worried that such a line screams ' i haz the nuts'

In a way it does scream you have the nuts but consider who you are playing against....a total station. You could bet very close to pot (or more) on flop/turn and he'll call with TP, FD's, Str8 draws etc...

They dont understand pot odds so they'll call. On the river, they only understand if they think they have a good hand or not so overbetting the river will not likely get calls from busted draws, whereas you can get them to call on the flop