It's not a continuation bet because we didn't raise pre. I'm split into two minds on this - we don't rep anything if our image is a good player true, but I see weaker players doing this all the time with strong hands so if we have that image/are an unknown I can see it working. Regardless of that, I don't like donking this flop with no equity. I'd also fold pre because J7o plays horribly out of position with no betting lead.