I think this is the reason.
I think they're thinking to themselves something along the lines of "lucky bastard--90% of the time he's bluffing here and I would have caught it with my
pair, I got unlucky enough to
call the 10% they had something". And of course they think that same thing the nine out of ten times that they lose their
stack looking up someone's
monster with
middle pair. And they use the
one time in ten when they pick off a
bluff with
middle pair to reinforce this fallacy.
So when they "get unlucky" and
call your
push when you happen to have a
monster, they want to prove that they made a good move picking off your probable
bluff, and that it was just luck that you had a hand this time.