Quote Originally Posted by storm75m
Element is right, I used to do the same thing, keep pushing and pushing until they fold, but it ended up costing me too much. Your reads will make all the difference here, as well as position. Make your continuation bet on the flop a little bigger. Occassionally check the turn (this one was tough for me, cause I feel like I'm giving up control, but trust me, it's not so bad every now and then) If you check the turn and they check behind, that is a big sign of weakness, you can fire again at the river. Or if you are in position and they're checking to you, keep firing away, but maybe less if you fear they have a hand. When you have a made hand, maybe check the turn anyway (against a player that will try to steal when you show weakness), then call him down, or check raise him. But basically, if you're called to the river (and you've missed everything), either make a smaller (but still effective) bet, or go ahead and check. It will save you money in the long run.
if they call your continuation bet, im more willing to check behind and get the free card, if it helps me, it induces an automatic bluff from villian and i can call or reraise him.. if it misses me, no big deal, fold and move on.