Element is right, I used to do the same thing, keep pushing and pushing until they
fold, but it ended up costing me too much. Your
reads will make all the difference here, as
well as
position. Make your
continuation bet on the
flop a little bigger. Occassionally
check the
turn (this one was tough for me, cause I feel like I'
m giving up control, but trust me, it's not so bad every now and then) If you
check the
turn and they
check behind, that is a big sign of weakness, you can
fire again at the
river. Or if you are
in position and they're checking to you, keep firing away, but maybe less if you fear they have a hand. When you have a
made hand, maybe
check the
turn anyway (against a player that will try to
steal when you show weakness), then
call him down, or
check raise him. But basically, if you're called to the
river (and you've missed everything), either make a smaller (but still effective) bet, or go
ahead and
check. It will save you money in the long run.