The best strategy- and this is proven by the scientists at the Faculty of mathematics at the University of Massachusetts, is to bet 2/3 of the pot on flop, 1/3 of the pot on turn and 1/1 bet on the river. Any reraises should always be called, but on river we must reraise back 3 times the reraise or push all in if stacks are not deep enough.
This strategy yields an average of 40bb per hand over a sample size of 100K simulations.
Every time you deviate from this strategy your winrate will drop as result.
(Not sure whether I need to make clear that this is bs or not, but if you found the strategy intriguing I suggest you start thinking deeper about poker.)
