I've mixed in a balance of also donking hands like this (overs+bdfd, on a two tone flop).

You have lots of good turn cards you can bet (any spade (11), K/Q (6), diamond (11) - 28 cards, so 56% of the time)

The benefit is that your bluff has to work less often, due to the amount you're risking. It's also cheaper to rep the flush once that falls, but that card still has a lot of fold equity.

The negative is that you don't get villains bet, when he b/f.