Chicken Burger/Sandwich

[WillburForce]

Cheers for the input Boost. I appreciate and understand you're not having a go. Its good to get advice (even if a little bleak) from someone knowledgeable.

There certainly is a large possibility this won't work - but I've kinda factored that in... The van is worth around £5k more than I will have paid once the work is done on it. This was one of the reasons I choose a classic - as well as it looking funky, it will hold its value. So if worst comes to worst I can sell it and not really have lost anything but my own time.

I've not explained how much effort I've put in already - I was interested in any crazy American chicken burgers I might not have heard of when starting this thread!

But I have a serious business plan in place that got funding, plus I've passed all the health and safety regs already and Eat St (eat.st) are very keen to have me on board. I've got the best platform I could hope for to start on, so its just a case of working my arse off and hoping it works.

My business plan is broken down weekly (I used to crunch numbers for a living in a insurance brokers FWIW - not a lot lol) and includes everything - van costs, produce, pitch costs, staff etc etc and my profit per burger was still 100% +. This is obv assuming I can average a certain amount per day/week. There will be ups down. Weather is going to play a huge factor. Few days of rain could kill a weeks profits. Few days of sunshine will be boomtime!

Plus I'm signing for a government entrepreneurial scheme which (if I get accepted) gives me some serious tax breaks!

Fingers crossed - I'm paying out the last of the money tomorrow, then no turning back.

I will keep you updated. Website will be live soon so I'll ask for your feedback!

[chardrian]

pesto, red bell pepper, grilled onion, mozzarella is one I like.

[boost]

Willbur, sounds awesome, and again best of luck to you... but ppppplease stop calculating profit as a percent of cost. Profit as a percent refers to profit margin, which is a percent of revenue. ROI is different, and is a very strange number to use when talking about a specific dish, or even a week or month's revenues. The reason it is a strange figure for this application is because we infer from it something that is absolutely not true: if we invest more, we will make more, and at the same rate. Buying more buns is not going to increase returns. It might be fun to say things like "300% profit!", but what is that even telling you? When, instead, you use profit margin, you can see how the figure relates to labor costs, food costs, etc., because it is part of a whole. In what meaningful way can you compare a 36% labor cost and a 230% ROI?

/nitpicking

[Jack Sawyer]

Best of luck with your burger joint Willbur. I hope to visit London one day and be able to have some great burgers at your place. Because, you know, if they're as good as I'm hearing, I'll never be content with just one.

[rong]

Cheers for the input Boost. I appreciate and understand you're not having a go. Its good to get advice (even if a little bleak) from someone knowledgeable.

There certainly is a large possibility this won't work - but I've kinda factored that in... The van is worth around £5k more than I will have paid once the work is done on it. This was one of the reasons I choose a classic - as well as it looking funky, it will hold its value. So if worst comes to worst I can sell it and not really have lost anything but my own time.

I've not explained how much effort I've put in already - I was interested in any crazy American chicken burgers I might not have heard of when starting this thread!

But I have a serious business plan in place that got funding, plus I've passed all the health and safety regs already and Eat St (eat.st) are very keen to have me on board. I've got the best platform I could hope for to start on, so its just a case of working my arse off and hoping it works.

My business plan is broken down weekly (I used to crunch numbers for a living in a insurance brokers FWIW - not a lot lol) and includes everything - van costs, produce, pitch costs, staff etc etc and my profit per burger was still 100% +. This is obv assuming I can average a certain amount per day/week. There will be ups down. Weather is going to play a huge factor. Few days of rain could kill a weeks profits. Few days of sunshine will be boomtime!

Plus I'm signing for a government entrepreneurial scheme which (if I get accepted) gives me some serious tax breaks!

Fingers crossed - I'm paying out the last of the money tomorrow, then no turning back.

I will keep you updated. Website will be live soon so I'll ask for your feedback!

Link to tax break thing?

[wufwugy]

[supa]

How about a spicy Santa Fe chicken?

Also love the tribute to Bootsy Collins. Much respect for that.

[bigred]

Still confused why chicken sandwiches are referred to as burgers....

Love the van though, GL

[wufwugy]

Still confused why chicken sandwiches are referred to as burgers....

Love the van though, GL

Chicken Wellington ensemble with lettuce IMO

[bigred]

wat

[wufwugy]

wat

[bigred]

which have beef...

[wufwugy]

[BennyLaRue]

You can't get Mad Cow Disease from chicken, amirite?

[d0zer]

[flomo]

I didn't read much of the thread but like what I read of wahfugee's stuff.

Wilbur, are you currently working as a chef/cook?

[pantherhound]

and that the last thing Willbur needs is a unreasonably optimistic cheerleader.

This bit reminded me of when Bourdain talks about some guy in Kitchen Confidential whose dinner party guests said would make a great restauranteur, so he set up a restaurant and failed miserably. It's amazing how people can get so easily swayed by encouraging but misinformed advice in this industry, only to find just how hard it is.

This said I really wish you the best of British Wilbur and hope your chicken becomes the toast of the town.

[flomo]

An American chicken truck would have a Buffalo chicken sandwich on the menu.

[bigred]

An American chicken truck would have a Buffalo chicken sandwich on the menu.

They also wouldn't have called them burgers

[MSG85]

Any update on this?

This sort of venture has always been in the back of my head, I'm just curious as to how this is going.

[philly and the phanatics]

my co worker made me this today

[wufwugy]

My coworker asked me why you ain't played WW in a while

[mrhappy333]

The street vendor in my area sells Weed and Bootleg Video out of his truck.
just an idea.
GL!

[WillburForce]

Not yet on the road - will be in under a month.

Been massivly busy getting it organised. Already lots of work and money and I ain't sold a thing yet!

Website will be live shortly so will post it up (assuming FTR don't mind).

[OngBonga]

You gonna be at any of the festivals? I'll be at Boomtown for sure and maybe Bestival, I'll bring some business to you if you're there.

[WillburForce]

Not doing any of the main festivals this year. Need to find my feet first. If all goes to plan I will be at some of the big ones next year though.

[OngBonga]

Ah well, good luck for the year ahead anyway.

[WillburForce]

TY TY

[givememyleg]

def post site once it is up

[pantherhound]

Mr Bump? I just got sent a book about setting up food trucks and thought of this thread.