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in general, when we are deciding if we want to double barrel bluff (in a vacuum, so focussing on the immediate EV of the options we have with this hand, not our whole range/strategy), these are the main points of consideration (that come to my mind at least):
- what is the effect of this card on our pot equity?
- what is the effect of this card on our fold equity?
- what are our prospects on any later cards to come - ie do we have a good draw that could come in and win us a big pot, do we think we can bluff villain a very high % on later streets? etc
in this case, it's my opinion that this card is one of the worst possible cards to fire again as a bluff because:
- we don't have very much equity when we're called, and this card did not improve our pot equity (it probably decreased it)
- we don't have much fold equity. this card does not hit our range of hands strongly at all, if villain was happy enough to call the flop, he's likely going to be happy enough to call another one, as this card affects nearly nothing.
- the above two factors mean betting this card as a bluff is likely to be very unprofitable, so we would depend on either winning a big pot a lot of the time on the river, or having villain fold a very high % on the river. i don't think either of these to be true so i think bettin the turn with this hand here is a mistake.
edit: the fact that villains stats indicate he is a weaker passive player, and you are playing in a game where even the better players do way too much calling, makes me dislike this bet even more
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