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I actually do quite well bluffing online, thank you. Although I'd love to strengthen up that part of my game.
Some random thoughts on bluffing online at low limits...
Don't bluff a player incapable of being bluffed. Identify and classify the call stations on the table. Do they call on any pair? Nothing? Top pair reguardless of kicker? Almost always call the flop, then tighten up? Heads up are they different than when in a multi-pot? IMHO, calling behavior is the single most important piece of information I can get on a player. Also, calling behavior is not strongly correlated to betting behavior. I've seen some super-aggressive players that back down really fast when bet into, and I've seen some that auto-call.
Don't oversize your bluff bet. Your bluff should look like your usual bet. In my case, I make a lot of half and half+ sized bets if I have it or I'm bluffing. I'd rather bluff twice as often for the same price. Betting more than the pot is giving away power. A caller only needs to be right 50% of the time, you have to take it down more than 50%. Also, with a smaller bet I can bluff the turn cheaper if I think I got a courtesy call.
The best time to bluff is after the flop when you think the other player missed. It's a tough to call a bluff with just 1 or 2 overs, even for call stations. The counter to it is check-raising, so be careful not to do it too often and don't call that raise! Personally, I like to bluff early and take the free card later.
If you're caught bluffing, slow down. Particularly against that player. They're more likely to call you down on a weaker hand next time, so nail them hard when they have a likely second best hand.
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