I like the line a lot. Reminds me of some weird things I do that at first may look strange at the showdown but then end up being pretty good. Your line is very strange, looks bluffy, and gets called by a wider range because of that.

Also, he's probably not calling a flop c-bet with anything less than AK so you're getting maximum value while losing the least against sets. Getting it allin on the river does not contradict my last sentence because I feel his hand range changed to not include sets based how it went down on the turn.

On the other hand, if your opponent does not widen his calling range on the river, you may even be able to fold out AK once in a great while.

If he does have a set then I apologize for trying too hard to sound smart, but I still like your play.