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it's relatively simple icanhastreebet, if you want to 3bet/fold then do it with OTHER cards than JJ, as a pure bluff. You get away with this BECAUSE you have a nitty image.
the thing is you need a plan, and if you 3bet a strong hand such as JJ+/AK then you are doing it with the INTENTION of stacking off. sure you might think that JJ is often not in great shape but to be honest it is ONLY getting beat by 3 hands: QQ/KK/AA and since there is a 0.45% chance of getting each of those, this represents 1.35% of dealt hands. Say villain is opening 20% of CO then this clearly is an extremely small portion of these hands, whereas AK/AKs already represents a much larger % (not sure exactly but lets say 1.2% ish) of hands.
It was already mentioned that it's important what OUR image is. 19/15 perhaps isnt as important as our 3bet stat, i mean we can be 19/15 with 3bet of 3% or we could have 3bet of 7% right, and the BTN is a very good and popular spot to have the highest 3bet% of any position, so if we have a reasonably high 3bet% it can be quite likely that villain will play back at us as either a bluff or have VALUE 4bet/stack off hands in his range including 99/TT and sometimes AQs type hands which we are crushing with JJ.
This is why we are 3betting JJ for value and never folding in this spot.
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