100NL - Snap shove on scary river

Villian had only been at table for 12 hands so no solid reads, but this is the first time I could remember that he 3bet pre. Comments on all streets would be appreciated as I am not confident that I made any +ev decisions in this hand. My plan was to c/c flop, then c/r any non Ace turn. Then when he insta shoved this river it confused the crap out of me.

PokerStars No-Limit Hold'em, $1.00 BB (4 handed) - Poker-Stars Converter Tool from FlopTurnRiver.com

Button ($98.65)
SB ($100)
BB ($278.90)
Hero (UTG) ($131.75)

Preflop: Hero is UTG with K, K
Hero bets $3, Button raises to $11, 2 folds, Hero calls $8

Flop: ($23.50) 2, 4, 4 (2 players)
Hero checks, Button bets $14, Hero calls $14

Turn: ($51.50) Q (2 players)
Hero checks, Button checks

River: ($51.50) Q (2 players)
Hero checks, Button bets $73.65 (All-In), Hero ????

Total pot: $198.80 | Rake: $2

I´m really not sure about pre, guess I dont hate it when villian is 3b/folding most of his range %. I won´t c/c this flop ever tho and rather try to check/monkey repping the NFD or optimistic medium pairs.

I would 4bet pre every time without a read not to otherwise. You don't know him so it's always good to assume his range is weighted for value. Plus it being 4 handed could mean he's playing a wider value range or could believe you're bluffing.

If I'm calling pre I'm definitely c/r this flop. This is such a good flop for it because you're getting calls from so many hands you crush. You're getting way more value doing that than hoping he's aggro enough to be firing 2 barrels vs an unknown on a bad board.

good feedback and thanks.

Based on how I played it what do you do with this river?

I like your play on every street. Fold river.

If there is no dynamic, I would just 4bet pre.

If there is dynamic, and I know he's aggro and 3bets polarized etc I like your flat and flop/turn.

As for the river... tough spot. Depends so much on villain and what he perceives as a good or bad bluffing spot etc.. but we have no real reads here. For all we know he could be value shoving TT/JJ here.

checkraise flop all day