Quick question re Renton's postflop guide

Quote:

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Play vs. loose players- Don’t bluff unless you have at least 6 outs. When you make a strong hand (top pair good kicker on a non-scary board, or better) value bet every street. If the loose player is aggressive, mix in checkraises and river checkcalls (for when they bluff the river).try to lower the amount of continuation bets you make vs. these players, because they will call you with anything. Whenever you have a good hand, BET! There’s no sense in slowplaying a big hand vs. these players because they’ll call with nothing.

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This seems like a contradiction unless he is saying: "If you are bluffing lower the amount of c-bets you make"

No? Can somebody clarify.

Thanks.

Like he said, don't c-bet bluff.. just wait until you make a hand or have a lot of equity. That way you exploit their tendency to attempt to exploit a high c-bet percentage.

K thanks.