interesting hand limped pot

Villain is running 20/15 over small sample playing aggro overall. I have an agro image but not out of line.

I flatted the flop cause I don't give him credit for donking 55 and I was willing to shut down to a heart turn with plans to c/r a blank turn. omg river looks soo bluffy. Can I shove?

PokerStars No-Limit Hold'em, $1.00 BB (4 handed) Poker-Stars Converter Tool from FlopTurnRiver.com (Format: FlopTurnRiver)

SB ($99)
Hero ($135.80)
UTG ($229.60)
Button ($39.55)

Preflop: Hero is BB with Jhttp://www.flopturnriver.com/phpBB2/...iles/spade.gif, Qhttp://www.flopturnriver.com/phpBB2/...miles/club.gif.
1 fold, Button calls $1, SB completes, Hero checks.

Flop: ($3) Jhttp://www.flopturnriver.com/phpBB2/...iles/heart.gif, 5http://www.flopturnriver.com/phpBB2/...es/diamond.gif, Qhttp://www.flopturnriver.com/phpBB2/...iles/heart.gif (3 players)
SB bets $2.5, Hero calls $2.50, Button folds.

Turn: ($8) 7http://www.flopturnriver.com/phpBB2/...es/diamond.gif (2 players)
SB bets $7, Hero raises to $22, SB calls $15.

River: ($52) 7http://www.flopturnriver.com/phpBB2/...iles/heart.gif (2 players)
SB bets $46 (he has 29 left) Hero wants to shove.

Its probably pretty marginal either way, given that he doesn't have too much left behind. He has the flush sometimes, Q other times, and very few times a 7 I'd imagine.

But I think this should be a flop raise, given how many draws are on the flop.

why does a bet that looks bluffy to you make you want to shove? also, theres no good argument for not raising the flop

Because i think if he's bluffing with a bare q or q5 or even maybe a j he calls anyway because he's already put in3/4 of his stack. Is that ridiculous?

do you commonly make a bluff, get shoved on, and call anyway?

I think you always raise flop in this spot. People call flop raises very light in this spot. sometimes there are even donk limps of AA/KK here

I almost want to fold the river as shocking as that sounds, his lead after you raise the turn and he flat calls means he just wants to wean you along and wants to be paid on the river. but hand is too strong, I just call

Anyways he had a king high flush (no piece other than the draw). So I should have for sure raised the flop.

Raise flop, fold river.

You're thinking too much. Charge flop for draws. How exactly is he not repping a hand that wants a river call?