i am just lost on this set

hepformayor is running 25/9 over 100 hands, hasn't 3 bet a whole bunch, and udbrky is just kind of decent 30/20 over 40 hands. My call pre flop might not have been the best call, but i didn't think urdbrk was very likely to 4 bet. I was planning to c/r obv, but is it a bad spot to do that because of how drawy the board is?

PokerStars Game #12636326240: Hold'em No Limit ($0.05/$0.10) - 2007/10/15 - 02:20:32 (ET)
Table 'Misam V' 6-max Seat #5 is the button
Seat 1: matulo ($2 in chips)
Seat 2: udbrky ($16.30 in chips)
Seat 3: mtnbiker404 ($10.45 in chips)
Seat 4: hepformayor ($9.20 in chips)
Seat 5: Redrasta ($3.15 in chips)
Seat 6: will641 ($14.40 in chips)
will641: posts small blind $0.05
matulo: posts big blind $0.10
*** HOLE CARDS ***
Dealt to will641 [Ts Th]
udbrky: raises $0.20 to $0.30
mtnbiker404: folds
hepformayor: raises $0.90 to $1.20
Redrasta: folds
will641: calls $1.15
matulo: folds
udbrky: calls $0.90
*** FLOP *** [8d Tc Jd]
will641: checks
udbrky: checks
hepformayor: checks
*** TURN *** [8d Tc Jd] [Ad]
will641: checks
udbrky: checks
hepformayor: bets $0.70
will641: calls $0.70
udbrky: folds
*** RIVER *** [8d Tc Jd Ad] [Ks]
will641: checks
hepformayor: bets $2
will641: calls $2

Ugh, if you were in position i might call pre, but just fold pre.

Now that you flopped a set, this is a perfect situation to lead.

Even with the terrible turn card i'd still lead the turn too.

You just didn't play this hand very well. By the river it's marginal but i probably fold.

I think you should bet turn if you don't lead the flop and get it all in here.

I like leading the flop though c/raise is thing we seem to be inclined to instantly think of when we flop big hands. PLZ Lead turn as played and get it in as soon as possible. You have a set and it's NL 10 and people stack off with AK/AJ/A10 100% here which is part of the other two's ranges. Don't feel bad about stacking off to AA/KQ/JJ. River call is fine. It's like less than half the pot.

Just because you get coolered from time to time doesn't make playing this passively a good thing. Hope he value towned himself!