This feels like a play that will only get called from those that are beating you. I think you'd be better off loosing a small amount of money to an overpair than a stack. Why not play it strong through the river and hope to hit one of your 10 outs?

I don't see many KK or AA folding to an AI here, because sets would generally play for value. This looks like a semi-bluff bet, and would still not get called from TPTK's.