Theres an almost unavoidable irony in embarking upon its first full year sans the American market with a campaign slogan that borrows from the quintessential American football emblemWe Are Penn State, We Are Marshall, heck, theres even an American insurance agency thats thrown their hat into the We Are {blank} ring. In spite of this, the two TV advertisements PokerStars released are entirely extra-American, totally meta-other-sports-narratives. The commercials are poker.
Though a minute is double the length of a traditional commercial, the pacing of these ads feel much more like a movie trailer in fast forward than a commercial in slow motion. Jammed into that minute is all the plot and characters and memeology of the game of poker. The synopsis of a game includes the most famous member of the PokerStars team, Daniel Negreanu; the sex appeal of their team, Vanessa Rousso; unknown players; the audience; aggression; bets, raises, re-raises and all ins; calculating; the climax of a pivotal river card. Maybe the only character in the cast of poker thats left out is the cards themselves. Its as though this emphasizes that the ad is not the story of any one hand, any one bad beat, any one all inthis is poker: in its entirety, in its naked intrinsics independent of cards.
If these commercials do not get you in the mood to play poker, I don't know what will. Clickling the banner below will start you on your poker journey with a $600 deposit bonus. So what are you waiting for? Become a part of poker!
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The ads are each a mosaic of imagery, albeit some of the most literal imagery youll see: it demonstrates stress by literally showing a businessman ensnared by a bubble, demonstrates the release thereof by literally showing the bubble burst; it illustrates hair-raising excitement by literally depicting hairs standing on end, illustrates heart pounding by literally showing a heart pound. Just for good measure, bulls and sky diving and parades and snakes and whips that look like snakes are sprinkled in, all drawing on their most blunt metonymy.
PokerStars continues to be the largest poker room in the world and has stuck to their time-tested offer of a 100% deposit bonus of up to $600. Maybe more importantly, the bonus is earned at a reasonable rate, and VIP Rewards are racked up the minute you sign up, instead of waiting until after youve finished earning your bonus. They also offer several 25% re-deposit bonuses per year.
Instead of rakeback, PokerStars has a VIP system where Frequent Player Points are collected to be exchanged for cash bonuses. Getting a certain amount of points per month or per year can promote a player to a higher tier of rewards, which puts a multiplier on your Frequent Player Points that can really make high-volume play incomparably rewarding once a certain tier is reached.
Never has it been more fitting to say that a new year represents a clean slate for PokerStars, so we'll get to see how much rejuvenation the brand new ad campaign can effect in the global poker community.
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