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EasyT

02-14-2006, 09:54 PM Post subject: Party Buys Empire

#1 (permalink)

Full House

Join Date: Jan 2005

Location: Yo Mamma

Posts: 834

Party now holds QUADS.

PartyGaming has purchased Multipoker, InterTops and now Empire Poker. They've been trying to muscle over the last holdout, Empire, since October. Finally they've succeeded.

Now lets see what their grand plan is for this network. They have a 37% marketshare of online poker, all under their disposal and control.

Any bets on whether they offer open rakeback directly to players by next week? That's my guess. They'll now muscle out the affiliates, and simultaneously expand their marketshare by luring folks away from the other networks.

Is this good for players?

Discuss.

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r8ed

02-14-2006, 10:33 PM

#2 (permalink)

4-of-a-Kind

Join Date: Jan 2005

Posts: 1,524

It can only mean more aggressive bonus offers from Party and it's competitors. That's good for players.

midas06

02-14-2006, 10:57 PM

#3 (permalink)

4-of-a-Kind

Join Date: Jun 2005

Location: NZ

Posts: 2,196

So empire et all will be back under Party soon?

bluey

02-14-2006, 11:09 PM

#4 (permalink)

Flush

Join Date: Dec 2005

Posts: 347

What if I have an account at both sites, as Im sure a lot of us do?

BR: $.1k
Goal 2: July 1 $10k

IIbeatsUU: lol u raised with that?

you mini raised, therefore you desereve whatever you get....

EasyT

02-14-2006, 11:35 PM

#5 (permalink)

Full House

Join Date: Jan 2005

Location: Yo Mamma

Posts: 834

Quote:

Originally Posted by midas06

So empire et all will be back under Party soon?

Tomorrow. But it probably won't mean anything to players that soon.

I've sorta been waiting on this since October, when Party seperated their players from the community tables. They immediately bought PNow and InterTops, who knew the change was going to put a hurting on them. And shortly thereafter, Multi fell. And what did they do with their acquisitions? Absa-smurfly-nothing. NOW and Multi continued to play on their own seperate tables. I-Tops stopped playing altogether! Why would you spend millions to aquire something only to let it rot? Why to put a bigger hurt on the last holdout, Empire. Clearly, Party was waiting.

Now they've retrieved full ownership of all their tables...lets see what they have planned.......

My guess has always been rakeback. They see it attracts the best and biggest players. But they disallowed it because they didn't want heavy competition with their own skins...they definitely didn't want to be undercut by they're ugly red-headed half brother.

Now they have eliminated the competition and have the lion's share of the market. "Now....hmmmmm, how do I get all the whales playing at my site?"

6 months from now who can compete with Party's player base and rakeback?

Discuss.

(I'd love to hear from the FTR whales, too, please)

EasyT

DaNutsInYoEye

02-14-2006, 11:53 PM

#6 (permalink)

4-of-a-Kind

Join Date: Apr 2004

Location: St. Louis

Posts: 1,921

Quote:

Originally Posted by EasyT

6 months from now who can compete with Party's player base and rakeback?

PokerStars regularly has 80K+ players on during peak hours and that number has been increasing. I don't think they'll ever offer rakeback, but they recently overhauled their FPP system by introducing the VIP program. While it's not true rakeback, it's probably as close as Stars will ever come to it. Again, it's not traditional rakeback but it at least gives them firmer ground to stand upon against the sites that do offer it. PokerStars competes in other ways such as offering the absolute best customer service among the online poker rooms. Serious players, who tend to be the ones that generate the most rake, appreciate that and it promotes customer loyalty. While many players on other sites hop around from room to room looking for the best bonuses and rakeback offers etc., I'd wager that PokerStars retains a higher % of the players that sign up.

TheXianti: (Triptanes) why are you not a thinking person?

midas06

02-15-2006, 01:58 AM

#7 (permalink)

4-of-a-Kind

Join Date: Jun 2005

Location: NZ

Posts: 2,196

So this was all planned by Party? I have to hand it to them, they've done a pretty nice job.

Only problem is that they handed Stars a couple thousand players on a platter during the period between circumcising the skins and buying them.

EasyT

02-15-2006, 05:34 PM

#8 (permalink)

Full House

Join Date: Jan 2005

Location: Yo Mamma

Posts: 834

Poker Software Toplist

Quote:

Network Market share Overall score Review

Party Poker (new stand-alone) 37% market share
1. Party Poker 7.20 Review & Bonus Codes
Party Poker is the world's largest online poker software. Since Oct 2005 Party Poker does not share it's new plattform with any "skins" Skins like Empire Poker and Multi Poker are still on the old platform

Poker Stars (stand-alone) 11% market share
1. Poker Stars 6.40 Review & Bonus Codes
Hosts the best tournaments and offers an absolute top notch software. Endorsed by the last three World Champions Chris Moneymaker (2003), Greg Raymer (2004) and Joseph Hachem (2005).

888 Network (semi stand-alone) 6% market share
1. Pacific Poker 7.12 Review & Bonus Codes
The 888 network is dominated by the main brand Pacific Poker. However, since going public the 888 network are putting more focus on the 888 Poker and casino brands.

Paradise Poker (stand-alone) 6% market share
1. Paradise Poker 6.48 Review & Bonus Codes
ParadisePoker was one of the first ever poker networks and they dominated the market until around 2001. They were the first poker room to open No-Limit Texas Hold'em.
.
.
.
etc.

Stars is a great site, don't get me wrong. And they are second behind Party's marketshare. But a looooong second. My concern is that Party has full control over their network and that LOTS of people would be drawn there of they offered rakeback. I see their marketshare growing substantially...if they play it right.

EasyT

Miffed22001

02-16-2006, 06:53 PM

#9 (permalink)

Straight Flush

Join Date: Jun 2005

Location: Marry Me Cheryl!!!

Posts: 8,181

ok let meget this straight.
Party dumped its skins, then immediatly bought all of them but empire? and has now just purchased empire again?
So what they going to do? put them all together again? that seemsd dumb to say the least.
Whateva they do they cant put the skins back together or else they either have to cancel all rakeback or open party up to it.
and to be honest, party has to sort that shop out first, its customer service and other issues i think others have discussed about its layout etc.

So party rakeback? i cant see it nor a unification of all the pokerrooms.
From what ive seen recently, party is losing a battle with stars. Stars mtts will destroy party all day long as far as im concerned, and its pretty clear ive never really been a stars fan. Thinking onwards, the advertising and the fact that big prizes are on offer at stars makes the cash games as attractive as party. SO in that sense party has no advantage imo.
Then stars may not offer rakeback, but its worked damn hard on its shop and VIP package and they work harder imo than party on general site stuff and small things like updates and so on.
SO whatever party has planned i cant see it being good for them or clever i actually think its god for the player.
Either party goes for a lot of bonuses on the old skins to get customers in or it makes a seperate room i.e to imitate party which will still need promotion and good offers. Otherwise its rakeback at party which while it will fuel growth, may not be preoftable for party and thsu i cant see it.

My post sucks but it seems clear to me that this can only be good for the player: rakeback at party or bonuses on the old skins. As said above, they cant let the empire and co. rooms rot bcoz they did ok away from party with numbers and bonuses

EasyT

02-16-2006, 08:55 PM

#10 (permalink)

Full House

Join Date: Jan 2005

Location: Yo Mamma

Posts: 834

It's all speculation and I could very easily be very wrong. But anyway, here's the background for those of you that don't know it. (as interpreted by EasyT)

Party launched it's site long ago after investing a gazillion dollars to design the software. To offset the cost they leased out the software to Empire, Eurobet, etc. And collected royalties from those sites.

Party grew and grew, while some of the skins went stagnant (PNow) and other skins refused to follow their rules (Eurobet offering rakeback). Party went public in 2005, and CEOs decided they had enough of the skins, who were benefitting more from Party's succes than they were contributing to Party's success.

So In Oct, 2005, Party cut them off. Party continued to lease them the software the same as before, but wasn't sharing their enormous player base...the skins would have to keep afloat on their own and keep up with royaly payments. Eurobet immediately jumped ship and moved to another network. PNow immediately folded, selling it's site to Party. Multi sold out to Party within a few weeks.

Empire was the last holdout, and Party put a hurt on Empire by taking all the Multi players and putting them on their side of the isle, in the unshared player base. Empire finally has finally agree to sell, giving Party complete ownership and free reign of the network they originally created.

That's where we're at as of today.

The question remains...what do they have planned next?

EasyT

daluchy

02-16-2006, 09:13 PM

#11 (permalink)

Full House

Join Date: May 2005

Posts: 691

Are we going to see the changes at PP happen to the other places soon? I'd like to have my 800 stack SnGs still, lol

pulling a courtiebee pŏŏl-ĭng ā kôrt-ē-bē (verb phrase):
1. overvaluing mid pocket pairs
2. knowing you should fold, but donkishly calling or raising anyway

midas06

02-16-2006, 10:15 PM

#12 (permalink)

4-of-a-Kind

Join Date: Jun 2005

Location: NZ

Posts: 2,196

Quote:

Originally Posted by RakeTheRake

Dear Players

Firstly you do NOT need to reply to this email.

We are sending it to all players not just existing Empire players, so that you
all know what is going on in the Market.

On Tuesday Party Gaming bought Empire Poker and all its players.

Empire has agreed to pay affiliates for player's rake up until midnight on 14th
February.

From then onwards there will be no more rakeback for Empire players as it seems
Party is under no obligation to pay affiliates for anything! So we will get no
further commission on your play.

Clearly it makes no sense to continue playing there without rakeback!

Interesting.

azureXsmurF

02-16-2006, 10:17 PM

#13 (permalink)

Straight

Join Date: Nov 2005

Location: Delaware, USA

Posts: 170

Good maybe I can use the account I made on Empire on PartyPoker again like I used to be able to before they split in the first place =\

Miffed22001

02-17-2006, 01:22 AM

#14 (permalink)

Straight Flush

Join Date: Jun 2005

Location: Marry Me Cheryl!!!

Posts: 8,181

i cant see what party is doing.
If they cancel rakeback then they will lose a lot of custom, no matter how good the games. They may be trying to copy the stars setup with rakeback being roughly the equivalent of the fpp scheme which would be ok i guess and works well at stars. But from what we have seen its just likely to be a second rate cock up if party do it. They have to set this up pretty well though and party do seem to have the attitude that 'we are best and who gives a shit. you all love us' which is why stars has imo taken over as the better site.
The other option i guess is to create a seperate network from the old/new skins. But again that would need some work to get going and they cant simply just add these new rooms back to party or wtf are they doing?
It makes no sense that they flogged or seperated from the skins and have now taken them back when the skins have done nothing that would take partys interest. Unless of course party simply think its better to have as many players playing under their banner as possible depsite the costs?

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