Chicken Burger/Sandwich

**WillburForce** · 12-08-2011 08:52 AM

I'm starting up a catering business, mainly selling kick-ass chicken burgers/sandwichs from a funked up van round London. Street Food is the new catering revolution! (I'll post pics once van is converted, but its a Citroen H 1969 if anyones interested).

I've got 3 or 4 recipe so far.

1 of which is : Chicken breast marinated in homemade chipolte sauce, then dusted in cayane seasoned flour and griddled. Mozzarella, raddicio lettuce, chipolte mayo on sour dough bun. This can be a spicy mofo as I'm planning to have lots of homemade chilli dips on offer.

Anyone got any awesome chicken burgers/sandwichs they've had, wanna have?

**BooG690** · 12-08-2011 11:24 AM

Cross-post from drunk thread: http://www.flopturnriver.com/pokerfo...ml#post1857680

Originally Posted by BooG690

So whenever I get drunk, there's only one thing that'll calm my hunger.

Garlic sesame bread with fried chicken cutlet, bacon, melted American cheese, gravy, and waffle fries (IN THE SANDWICH) ftw!

**pantherhound** · 12-08-2011 12:52 PM

Where will you be popping up? I work on Old St and there is Whitecross Market just across the way...

**WillburForce** · 12-08-2011 01:12 PM

White Cross St is on my list. Hard to get a pitch there though.

My van is like the green Mexican (Luardos) van who sell on White Cross St.

I'm gonna be selling end artisan high chicken burgers.

**boost** · 12-08-2011 04:54 PM

From what I gather in this thread, your business sounds doomed.

Good luck though.

**bikes** · 12-08-2011 05:29 PM

way to crush the man's soul boost.

**boost** · 12-08-2011 09:53 PM

meh, if he ventures further, at least he is familiar with the feeling.

**WillburForce** · 12-09-2011 01:11 AM

Originally Posted by boost

From what I gather in this thread, your business sounds doomed.

Good luck though.

why?

I've got it pretty well planned out. Street food is taking off in the UK. I've got a really cool van, a really cool website that will be up shortly, plus some great contacts.

I was interersted to hear about any ideas people may have for burgers they've eaten or would want to eat, but I have the recipes down mostly.

**OngBonga** · 12-09-2011 01:23 AM

Originally Posted by WillburForce

1 of which is : Chicken breast marinated in homemade chipolte sauce, then dusted in cayane seasoned flour and griddled. Mozzarella, raddicio lettuce, chipolte mayo on sour dough bun. This can be a spicy mofo as I'm planning to have lots of homemade chilli dips on offer.

Fuck the mayo off and you've got a monster burger there. A strip of crispy bacon wouldn't hurt.

**wufwugy** · 12-09-2011 01:23 AM

imo

**OngBonga** · 12-09-2011 01:25 AM

Also, pitching near football grounds on matchday will probably make the likes of Boost eat his words. I don't see why this wouldn't be a success, I mean you're already in the top 2% of British burger vans by using chicken breast as opposed eyes and feet.

**wufwugy** · 12-09-2011 01:25 AM

Originally Posted by OngBonga

Fuck the mayo off and you've got a monster burger there. A strip of crispy bacon wouldn't hurt.

wtffffffffffffffffff no mayo? you are a terrible american

i guess that's why we kicked your ass in vietnam

**WillburForce** · 12-09-2011 01:26 AM

Originally Posted by OngBonga

Fuck the mayo off and you've got a monster burger there. A strip of crispy bacon wouldn't hurt.

I can hold the mayo if you ask nicely...

**OngBonga** · 12-09-2011 01:27 AM

Originally Posted by wufwugy

wtffffffffffffffffff no mayo? you are a terrible american

i guess that's why we kicked your ass in vietnam

That makes so little sense, it's possibly the best thing I heard all day.

Seriously though, mayo is for fat girls and male ballet dancers.

**wufwugy** · 12-09-2011 01:28 AM

**OngBonga** · 12-09-2011 01:29 AM

Originally Posted by WillburForce

I can hold the mayo if you ask nicely...

"fuck the mayo off please"

That ok?

**WillburForce** · 12-09-2011 01:30 AM

Originally Posted by boost

meh, if he ventures further, at least he is familiar with the feeling.

?

**WillburForce** · 12-09-2011 01:31 AM

Originally Posted by OngBonga

"fuck the mayo off please"

That ok?

I got special "mayo" for people like you

**OngBonga** · 12-09-2011 01:37 AM

Originally Posted by WillburForce

I got special "mayo" for people like you

The same special mayo you get on a Big Mac from the Kidderminster Drive-thru branch?

**WillburForce** · 12-09-2011 01:39 AM

Originally Posted by OngBonga

The same special mayo you get on a Big Mac from the Kidderminster Drive-thru branch?

No longer available. I got the sack.

**wufwugy** · 12-09-2011 01:44 AM

**OngBonga** · 12-09-2011 01:54 AM

Is that what people think a stereotypical Brit looks like? Maybe in 1923. Having said that, his facial hair is pretty awesome.

**boost** · 12-09-2011 01:58 AM

-opening and operating a food service establishment is a very complex and difficult thing to pull off-- a mobile food dispensary is all that much more complicated.

-this is an industry with incredibly small profit margins in comparison to the fickleness and quickly shifting trends.

-you can eek out a comfortable, if not stable, living by operating a food truck. Key words being "you" and "operating." If you think you'll hire someone else to work the truck, and you'll just oversee things... well, you'll be making pennies unless you are sending out several vans or...

-unique and novel concepts are often rewarded heavily when they are pulled off. You can charge more, and attract more customers simply by having the cool new concept. Chicken sandwiches are neither unique nor novel.

If you do go through with this, I wish you the best of luck-- but you've gotta figure out an angle to be successful. What is the draw? Why would I care to eat at your truck rather than anywhere else? Are you planning to network with Promoters and set up at venues where you have a captive audience? From what I can tell though you just seem to have a "if you build it, they will come" mentality-- but maybe this is a bad read.

Either way, I'd be interested to see what the other sandwich concepts are-- I just hope they are more inspired than the one you posted. I'm not saying it would make for a bad sandwich... but reading the description does not really make me excited to fork over my money.

edit: also, what sort of experience do you have in the industry? Being able to cook one really good sandwich-- which doesn't give you food poising-- in your home is far different from being able to cook dozens, if not hundreds in a day.

**BennyLaRue** · 12-09-2011 02:06 AM

Originally Posted by OngBonga

Is that what people think a stereotypical Brit looks like? Maybe in 1923. Having said that, his facial hair is pretty awesome.

If you don't look like that, maybe you're not 100% British.

**supa** · 12-09-2011 02:14 AM

Originally Posted by boost

-opening and operating a food service establishment is a very complex and difficult thing to pull off-- a mobile food dispensary is all that much more complicated.

Have you seen who's running the food trucks in Santa Monica? Srsly can't be that hard.

**OngBonga** · 12-09-2011 02:24 AM

Originally Posted by BennyLaRue

If you don't look like that, maybe you're not 100% British.

Maybe I will look like that when I'm his age. I'd be proud of that 'touche.

Boost, you seem to forget one thing... he plans to operate in London, a city of over 7 million people in a country full of lazy people who will eat pretty much anything. If people see his van, he'll get business. If his food is good, people will remember where he is and go back. There's a huge profit margin in this line of business, at least in this country. A burger that costs around a pound to produce will sell for something like £5 in London.

Oh, wilbur, the summer music festivals would be a goldmine for a business like this. A proper chicken burger would have people queueing up all day, no question.

**boost** · 12-09-2011 03:09 AM

Originally Posted by OngBonga

Boost, you seem to forget one thing... he plans to operate in London, a city of over 7 million people in a country full of lazy people who will eat pretty much anything.

Many people think like this. And this is a big reason for the high failure rate in the industry

If people see his van, he'll get business. If his food is good, people will remember where he is and go back.

Lots more than just "good food" goes into acquiring and maintaining repeat customers. But yes, if his food is good, it will help to establish a loyal clientele.

There's a huge profit margin in this line of business, at least in this country.

No. Absolutely not, no.

A burger that costs around a pound to produce will sell for something like £5 in London.

You clearly don't have the slightest clue about this industry. No one-- and I repeat, no one-- has a 80% profit margin in this industry. The fact that you think such an astronomical figure is realistic is simply laughable.

**rpm** · 12-09-2011 04:27 AM

good luck with the venture. if i were to open up something like this i'd make sure at least one burger had one or more of the following: aioli, avocado, red onion. if i was the business' only customer then every burger would have those ingredients in it.

**rpm** · 12-09-2011 04:28 AM

ps, boog that looks like the most unhealthy (and thus, delicious ldo) roll/burger/sandwich/whatever you call it i have ever seen.

**OngBonga** · 12-09-2011 05:05 AM

Originally Posted by boost

You clearly don't have the slightest clue about this industry. No one-- and I repeat, no one-- has a 80% profit margin in this industry. The fact that you think such an astronomical figure is realistic is simply laughable.

Well, you're right about me not having much of a clue about the industry, but it doesn't seem you do either to be honest. I dunno, anyone know how much it costs to produce one chicken burger, taking into account cost of chicken, bread, mayo, lettuce, chilli sauce, fuel for van, other overheads etc? I know how much money people are willing to pay for good fast food in London, and if there's not a huge profit margin there, then someone is buying stock off the wrong person.

No-one has an 80% profit margin in this industry? Obviously you haven't eaten a burger from a van at a football match, or at a music festival.

**OngBonga** · 12-09-2011 05:10 AM

Also, selling something for £5 that cost £1 to produce is a much bigger profit margin than 80%, I make it 400%, though it's not an important point.

**wufwugy** · 12-09-2011 05:13 AM

Ooogie, there's a ton of unexpected costs in restaurant/food industry. I think wilbur is doing something cool though so I really hope he kicks ass

**wufwugy** · 12-09-2011 05:13 AM

But, I bet the UK is one of the best markets since they're the fattest people in the world (who knew anybody could beat the US), and it sounds like there might not be market saturation in convenient fast food

**OngBonga** · 12-09-2011 05:41 AM

Originally Posted by wufwugy

Ooogie, there's a ton of unexpected costs in restaurant/food industry.

I don't doubt it, but I stand by my "huge profit margin" comment, providing the entrepreneur is doing things correctly. Even if it costs £2 per burger with all costs accounted for (I'd be surprised if it actually was this much), we're at 150% profit selling at £5. There's a lot of money to be made if wilbur isn't afraid of hard work.

**DoubleJ** · 12-09-2011 05:57 AM

Originally Posted by WillburForce

White Cross St is on my list....

Borough Market? I'm queuing already...

**BooG690** · 12-09-2011 09:22 AM

Originally Posted by rpm

ps, boog that looks like the most unhealthy (and thus, delicious ldo) roll/burger/sandwich/whatever you call it i have ever seen.

Yeah. It's always a really bad choice to have one. I never choose to have one sober. Whenever I drink/smoke, my judgment skills are out the door and it becomes the best idea in the world.

**WillburForce** · 12-09-2011 10:04 AM

I got a full business plan laid out.

The company is called Funky Chicken.

My uncle is an organic chicken farmer (he sells at farmers markets round London and does very well), so I have a really good chicken product.

Street food is massive at the moment in the UK. People love good food. I'm not going to be sellling shitty burgers. This is quality chicken burgers/snadwichs. The aim is to get known as doing the best chicken burgers in London.
I'm also going to be going to all the festivals (Glastonbury, Reading, Isle of White etc) and the food festivals held most weekends round UK.
Plus pop ups outside cool London pubs - round Dalston, Shoreditch etc..

Aim is 2-3 days a week in London during the week, then Sat and most Sundays.

Burgers will be £5-£7, but they will be massive mofos.

This is what my van will look like roughly.

Uploaded with ImageShack.us

My website is going to be cool and be linked to twitter/FB so people can "Follow The Funk".

The burgers are going to have funk based names.

So you have The Funkadelic which will be a spicy mofo. The Bootsy etc. Then there's gonna be The Mothership. This is one huge, spicy funked up burger.

Margins are pretty good. I should make 100%+ on all food sold, which includes pitch costs, insurance, van costs etc etc.

The festivals you can make a killing. Captive drunk/stoned audience. Pitch costs are large, but you can sell all day so make loads of money.

Gonna be hard work, but looking forward to my own business. Plan is to branch out with more vans, maybe into Funky Chicken Shacks at some point in the future. I got a few friends very keen to invest and get involved.

When its up and running in next coupla months I'll post up links etc. Sure any FTR's who are in London can get a discounted Funky Chicken!

**givememyleg** · 12-09-2011 10:13 AM

looks awesome. best of luck.

**Luco** · 12-09-2011 11:16 AM

If I venture up the M4 in the new year I'll def swing by.

And yeah, considering the thousands of unlicensed 'hot dog' (use that term loosely) vendors in London making a killing I'm sure you'll do fine. GL

**DoubleJ** · 12-09-2011 11:38 AM

Originally Posted by WillburForce

This is what my van will look like roughly

'kin awesome, man!

i'm so hungry right now...

**OngBonga** · 12-09-2011 02:14 PM

Nice van! If I see it at any of the festivals I'm at next year, I'll be sure to head over with my friends. I like the funk theme, I hope if you're doing the festivals you'll have a soundsytem with some quality funk playing!

Best of luck.

**OngBonga** · 12-09-2011 02:19 PM

Haha just noticed the "Papa's got a brand new bap". Love it!

**BennyLaRue** · 12-09-2011 02:21 PM

Do you have a Portuguese-style sandwich on the menu? Piri piri sauce is amazing.

I'm a big fan of chimichurri with chicken as well but would need a good crusty bun so it wouldn't get too soggy.

GL, dude.

**WillburForce** · 12-09-2011 02:33 PM

I'm planning to keep it very simple. Just 4-5 top notch burgers.

One will no doubt be piri-piri, plus a mexican style one. They'll be plenty of chilli sauces for people to crazy with.

I'm thinking of having a burger called something like the Funk-up. This will be a pattie (made from the left over breast trimmings), which will change every week or so. I'll see what is happening around the time - say Divali I'll do an Indian inspired burger or over Jewish new year, some sort of Jewish inspired thing.

**WillburForce** · 12-09-2011 02:34 PM

Originally Posted by OngBonga

Nice van! If I see it at any of the festivals I'm at next year, I'll be sure to head over with my friends. I like the funk theme, I hope if you're doing the festivals you'll have a soundsytem with some quality funk playing!

Best of luck.

Defo gonna be rocking the funk while serving. Shiiiiiiiiiiit thats tasty!

**d0zer** · 12-09-2011 02:38 PM

the van looks awesome. that alone will guarantee you success!

**BennyLaRue** · 12-09-2011 03:06 PM

Originally Posted by WillburForce

I'm thinking of having a burger called something like the Funk-up. This will be a pattie (made from the left over breast trimmings), which will change every week or so. I'll see what is happening around the time - say Divali I'll do an Indian inspired burger or over Jewish new year, some sort of Jewish inspired thing.

Around Canada Day, you can put poutine on it, amirite?

**WillburForce** · 12-09-2011 03:10 PM

Originally Posted by BennyLaRue

Around Canada Day, you can put poutine on it, amirite?

I had to google. Ewwwruugh. That looks rank!

**d0zer** · 12-09-2011 03:27 PM

foff, poutine is the shit. Gravy & cheese on fries. how could you go wrong? also add bacon bits if you're really trying to stop your heart.

**JR9477** · 12-09-2011 03:42 PM

What kind of food service equipment are you going to have the van loaded up with?

12-08-2011 08:52 AM #1
WillburForce View Profile View Forum Posts Private Message Join Date May 2006 Posts 2,657 Location SW London	Chicken Burger/Sandwich I'm starting up a catering business, mainly selling kick-ass chicken burgers/sandwichs from a funked up van round London. Street Food is the new catering revolution! (I'll post pics once van is converted, but its a Citroen H 1969 if anyones interested). I've got 3 or 4 recipe so far. 1 of which is : Chicken breast marinated in homemade chipolte sauce, then dusted in cayane seasoned flour and griddled. Mozzarella, raddicio lettuce, chipolte mayo on sour dough bun. This can be a spicy mofo as I'm planning to have lots of homemade chilli dips on offer. Anyone got any awesome chicken burgers/sandwichs they've had, wanna have?
	Normski
Reply With Quote

12-08-2011 11:24 AM #2
BooG690 View Profile View Forum Posts Private Message Join Date Mar 2009 Posts 4,185	Cross-post from drunk thread: http://www.flopturnriver.com/pokerfo...ml#post1857680 Originally Posted by BooG690 So whenever I get drunk, there's only one thing that'll calm my hunger. Garlic sesame bread with fried chicken cutlet, bacon, melted American cheese, gravy, and waffle fries (IN THE SANDWICH) ftw!
	That's how winners play; we convince the other guy he's making all the right moves.
Reply With Quote

12-08-2011 12:52 PM #3
pantherhound View Profile View Forum Posts Private Message Join Date Mar 2005 Posts 889 Location Love me for a season	Where will you be popping up? I work on Old St and there is Whitecross Market just across the way...

Reply With Quote

12-08-2011 01:12 PM #4
WillburForce View Profile View Forum Posts Private Message Join Date May 2006 Posts 2,657 Location SW London	White Cross St is on my list. Hard to get a pitch there though. My van is like the green Mexican (Luardos) van who sell on White Cross St. I'm gonna be selling end artisan high chicken burgers.
	Normski
Reply With Quote

12-08-2011 04:54 PM #5
boost View Profile View Forum Posts Private Message Join Date Mar 2005 Posts 9,047 Location Chicago	From what I gather in this thread, your business sounds doomed. Good luck though.

Reply With Quote

Chicken Burger/Sandwich

Thread Tools

Display

Chicken Burger/Sandwich

Posting Permissions

12-08-2011 05:29 PM #6
bikes View Profile View Forum Posts Private Message i roll up Join Date Nov 2007 Posts 6,261 Location house	way to crush the man's soul boost.

Reply With Quote

12-08-2011 09:53 PM #7
boost View Profile View Forum Posts Private Message Join Date Mar 2005 Posts 9,047 Location Chicago	meh, if he ventures further, at least he is familiar with the feeling.

Reply With Quote

12-09-2011 01:11 AM #8
WillburForce View Profile View Forum Posts Private Message Join Date May 2006 Posts 2,657 Location SW London	Originally Posted by boost From what I gather in this thread, your business sounds doomed. Good luck though. why? I've got it pretty well planned out. Street food is taking off in the UK. I've got a really cool van, a really cool website that will be up shortly, plus some great contacts. I was interersted to hear about any ideas people may have for burgers they've eaten or would want to eat, but I have the recipes down mostly.
	Normski
Reply With Quote

12-09-2011 01:23 AM #9
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Originally Posted by WillburForce 1 of which is : Chicken breast marinated in homemade chipolte sauce, then dusted in cayane seasoned flour and griddled. Mozzarella, raddicio lettuce, chipolte mayo on sour dough bun. This can be a spicy mofo as I'm planning to have lots of homemade chilli dips on offer. Fuck the mayo off and you've got a monster burger there. A strip of crispy bacon wouldn't hurt.
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 01:23 AM #10
wufwugy View Profile View Forum Posts Private Message Join Date May 2006 Posts 12,213	imo

Reply With Quote

12-09-2011 01:25 AM #11
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Also, pitching near football grounds on matchday will probably make the likes of Boost eat his words. I don't see why this wouldn't be a success, I mean you're already in the top 2% of British burger vans by using chicken breast as opposed eyes and feet.
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 01:25 AM #12
wufwugy View Profile View Forum Posts Private Message Join Date May 2006 Posts 12,213	Originally Posted by OngBonga Fuck the mayo off and you've got a monster burger there. A strip of crispy bacon wouldn't hurt. wtffffffffffffffffff no mayo? you are a terrible american i guess that's why we kicked your ass in vietnam

Reply With Quote

12-09-2011 01:26 AM #13
WillburForce View Profile View Forum Posts Private Message Join Date May 2006 Posts 2,657 Location SW London	Originally Posted by OngBonga Fuck the mayo off and you've got a monster burger there. A strip of crispy bacon wouldn't hurt. I can hold the mayo if you ask nicely...
	Normski
Reply With Quote

12-09-2011 01:27 AM #14
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Originally Posted by wufwugy wtffffffffffffffffff no mayo? you are a terrible american i guess that's why we kicked your ass in vietnam That makes so little sense, it's possibly the best thing I heard all day. Seriously though, mayo is for fat girls and male ballet dancers.
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 01:28 AM #15
wufwugy View Profile View Forum Posts Private Message Join Date May 2006 Posts 12,213

Reply With Quote

12-09-2011 01:29 AM #16
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Originally Posted by WillburForce I can hold the mayo if you ask nicely... "fuck the mayo off please" That ok?
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 01:30 AM #17
WillburForce View Profile View Forum Posts Private Message Join Date May 2006 Posts 2,657 Location SW London	Originally Posted by boost meh, if he ventures further, at least he is familiar with the feeling. ?
	Normski
Reply With Quote

12-09-2011 01:31 AM #18
WillburForce View Profile View Forum Posts Private Message Join Date May 2006 Posts 2,657 Location SW London	Originally Posted by OngBonga "fuck the mayo off please" That ok? I got special "mayo" for people like you
	Normski
Reply With Quote

12-09-2011 01:37 AM #19
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Originally Posted by WillburForce I got special "mayo" for people like you The same special mayo you get on a Big Mac from the Kidderminster Drive-thru branch?
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 01:39 AM #20
WillburForce View Profile View Forum Posts Private Message Join Date May 2006 Posts 2,657 Location SW London	Originally Posted by OngBonga The same special mayo you get on a Big Mac from the Kidderminster Drive-thru branch? No longer available. I got the sack.
	Normski
Reply With Quote

12-09-2011 01:44 AM #21
wufwugy View Profile View Forum Posts Private Message Join Date May 2006 Posts 12,213

Reply With Quote

12-09-2011 01:54 AM #22
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Is that what people think a stereotypical Brit looks like? Maybe in 1923. Having said that, his facial hair is pretty awesome.
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 01:58 AM #23
boost View Profile View Forum Posts Private Message Join Date Mar 2005 Posts 9,047 Location Chicago	-opening and operating a food service establishment is a very complex and difficult thing to pull off-- a mobile food dispensary is all that much more complicated. -this is an industry with incredibly small profit margins in comparison to the fickleness and quickly shifting trends. -you can eek out a comfortable, if not stable, living by operating a food truck. Key words being "you" and "operating." If you think you'll hire someone else to work the truck, and you'll just oversee things... well, you'll be making pennies unless you are sending out several vans or... -unique and novel concepts are often rewarded heavily when they are pulled off. You can charge more, and attract more customers simply by having the cool new concept. Chicken sandwiches are neither unique nor novel. If you do go through with this, I wish you the best of luck-- but you've gotta figure out an angle to be successful. What is the draw? Why would I care to eat at your truck rather than anywhere else? Are you planning to network with Promoters and set up at venues where you have a captive audience? From what I can tell though you just seem to have a "if you build it, they will come" mentality-- but maybe this is a bad read. Either way, I'd be interested to see what the other sandwich concepts are-- I just hope they are more inspired than the one you posted. I'm not saying it would make for a bad sandwich... but reading the description does not really make me excited to fork over my money. edit: also, what sort of experience do you have in the industry? Being able to cook one really good sandwich-- which doesn't give you food poising-- in your home is far different from being able to cook dozens, if not hundreds in a day.
	Last edited by boost; 12-09-2011 at 02:02 AM.
Reply With Quote

12-09-2011 02:06 AM #24
BennyLaRue View Profile View Forum Posts Private Message Join Date Sep 2007 Posts 5,526	Originally Posted by OngBonga Is that what people think a stereotypical Brit looks like? Maybe in 1923. Having said that, his facial hair is pretty awesome. If you don't look like that, maybe you're not 100% British.

Reply With Quote

12-09-2011 02:14 AM #25
supa View Profile View Forum Posts Private Message Join Date Feb 2010 Posts 3,412 Location At the bar drinking whisky with an "e"	Originally Posted by boost -opening and operating a food service establishment is a very complex and difficult thing to pull off-- a mobile food dispensary is all that much more complicated. Have you seen who's running the food trucks in Santa Monica? Srsly can't be that hard.
	“Right thoughts produce right actions and right actions produce work which will be a material reflection for others to see of the serenity at the center of it all” Put hero on a goddamn range part II- The 6max years Originally Posted by d0zer start using your brain more and vagina less Originally Posted by kingnat Members who's signature is a humorous quote about his/herself made by someone who is considered a notable member of the FTR community to give themselves a sense of belonging.
Reply With Quote

12-09-2011 02:24 AM #26
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Originally Posted by BennyLaRue If you don't look like that, maybe you're not 100% British. Maybe I will look like that when I'm his age. I'd be proud of that 'touche. Boost, you seem to forget one thing... he plans to operate in London, a city of over 7 million people in a country full of lazy people who will eat pretty much anything. If people see his van, he'll get business. If his food is good, people will remember where he is and go back. There's a huge profit margin in this line of business, at least in this country. A burger that costs around a pound to produce will sell for something like £5 in London. Oh, wilbur, the summer music festivals would be a goldmine for a business like this. A proper chicken burger would have people queueing up all day, no question.
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 03:09 AM #27
boost View Profile View Forum Posts Private Message Join Date Mar 2005 Posts 9,047 Location Chicago	Originally Posted by OngBonga Boost, you seem to forget one thing... he plans to operate in London, a city of over 7 million people in a country full of lazy people who will eat pretty much anything. Many people think like this. And this is a big reason for the high failure rate in the industry If people see his van, he'll get business. If his food is good, people will remember where he is and go back. Lots more than just "good food" goes into acquiring and maintaining repeat customers. But yes, if his food is good, it will help to establish a loyal clientele. There's a huge profit margin in this line of business, at least in this country. No. Absolutely not, no. A burger that costs around a pound to produce will sell for something like £5 in London. You clearly don't have the slightest clue about this industry. No one-- and I repeat, no one-- has a 80% profit margin in this industry. The fact that you think such an astronomical figure is realistic is simply laughable.
	Last edited by boost; 12-09-2011 at 03:11 AM.
Reply With Quote

12-09-2011 04:27 AM #28
rpm View Profile View Forum Posts Private Message Join Date Jul 2009 Posts 2,858 Location maaaaaaaaaaate	good luck with the venture. if i were to open up something like this i'd make sure at least one burger had one or more of the following: aioli, avocado, red onion. if i was the business' only customer then every burger would have those ingredients in it.

Reply With Quote

12-09-2011 04:28 AM #29
rpm View Profile View Forum Posts Private Message Join Date Jul 2009 Posts 2,858 Location maaaaaaaaaaate	ps, boog that looks like the most unhealthy (and thus, delicious ldo) roll/burger/sandwich/whatever you call it i have ever seen.

Reply With Quote

12-09-2011 05:05 AM #30
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Originally Posted by boost You clearly don't have the slightest clue about this industry. No one-- and I repeat, no one-- has a 80% profit margin in this industry. The fact that you think such an astronomical figure is realistic is simply laughable. Well, you're right about me not having much of a clue about the industry, but it doesn't seem you do either to be honest. I dunno, anyone know how much it costs to produce one chicken burger, taking into account cost of chicken, bread, mayo, lettuce, chilli sauce, fuel for van, other overheads etc? I know how much money people are willing to pay for good fast food in London, and if there's not a huge profit margin there, then someone is buying stock off the wrong person. No-one has an 80% profit margin in this industry? Obviously you haven't eaten a burger from a van at a football match, or at a music festival.
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 05:10 AM #31
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Also, selling something for £5 that cost £1 to produce is a much bigger profit margin than 80%, I make it 400%, though it's not an important point.
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 05:13 AM #32
wufwugy View Profile View Forum Posts Private Message Join Date May 2006 Posts 12,213	Ooogie, there's a ton of unexpected costs in restaurant/food industry. I think wilbur is doing something cool though so I really hope he kicks ass

Reply With Quote

12-09-2011 05:13 AM #33
wufwugy View Profile View Forum Posts Private Message Join Date May 2006 Posts 12,213	But, I bet the UK is one of the best markets since they're the fattest people in the world (who knew anybody could beat the US), and it sounds like there might not be market saturation in convenient fast food

Reply With Quote

12-09-2011 05:41 AM #34
OngBonga View Profile View Forum Posts Private Message Join Date Jul 2010 Posts 5,371 Location England	Originally Posted by wufwugy Ooogie, there's a ton of unexpected costs in restaurant/food industry. I don't doubt it, but I stand by my "huge profit margin" comment, providing the entrepreneur is doing things correctly. Even if it costs £2 per burger with all costs accounted for (I'd be surprised if it actually was this much), we're at 150% profit selling at £5. There's a lot of money to be made if wilbur isn't afraid of hard work.
	Originally Posted by wufwugy ongies gonna ong
Reply With Quote

12-09-2011 05:57 AM #35
DoubleJ View Profile View Forum Posts Private Message Join Date Mar 2011 Posts 858 Location Still on that feckin' island!	Originally Posted by WillburForce White Cross St is on my list.... Borough Market? I'm queuing already...
	don't want no tutti-frutti, no lollipop
Reply With Quote