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MFORMA Announces Availability of World Poker Tour Texas Hold 'Em for Mobile Phones
Published: 2005-01-24
 MFORMA Announces Availability of World Poker Tour Texas Hold 'Em for Mobile Phones
Business Wire, Jan 24, 2005
LOS ANGELES -- Multi-Player Texas Hold 'Em Game First in a Series of World Poker Tour-Branded Mobile Applications MFORMA Will Bring to Market
MFORMA Group, Inc. and WPT Enterprises, Inc. (Nasdaq:WPTE), announced the release of World Poker Tour(TM) Texas Hold 'Em, a new multiplayer mobile poker game that is coming soon to mobile phones everywhere and incorporates elements of World Poker Tour (WPT), the highest rated TV series in the history of the Travel Channel. World Poker Tour, one of the world's leading poker brands, and MFORMA, the world leader in mobile entertainment, are collaborating to capitalize on the current poker phenomenon and the accelerating demand for casino-style mobile games. World Poker Tour Texas Hold 'Em features real-time, six-player capability. World Poker Tour, which reinvented poker as a televised spectator sport, will launch its third season on March 2, 2005 and airs every Wednesday at 9 p.m. ET/PT on the Travel Channel.
"We set out to make the best mobile poker game, and we are very pleased to be working with World Poker Tour to bring World Poker Tour Texas Hold 'Em to market," said Scott Jensen, vice president, head of licensing and brand partnerships for MFORMA. "The World Poker Tour has vastly increased the audience for poker and this game, associated with the leading poker brand, delivers the most realistic poker environment in mobile. This game incorporates the style of the popular TV show and each of our WPT-branded applications will allow interaction with the show or WPT events through promotions, on-air commentary, tournaments, and prizes."
World Poker Tour Texas Hold 'Em features superior graphics and a unique way of displaying the environment as the camera pans smoothly from side-to-side to follow the action. Gamers can play against five others at one time, simulating a real six-player-to-a table-game. Play against friends or foes and increase career chip counts or play in an online elimination tournament for prizes.
"The tournament play and weekly awarding of prizes will not only be fun, but will also keep users engaged on a continual basis," said Audrey Kania, executive vice president of WPT Enterprises, Inc. "Our collaboration with MFORMA has yielded a very exciting mobile multiplayer poker experience and we are very pleased to see World Poker Tour go mobile."
MFORMA and World Poker Tour are working closely together on marketing and are offering unique opportunities to maximize the user experience. Players can compete to win WPT-branded merchandise that will be awarded as prizes to winners every week. Unique grand prizes, such as trips to view a live taping or participate in a WPT televised tournament, will also be awarded. MFORMA and World Poker Tour will promote the prize offerings through many channels, including online and on-air marketing, and joint promotions with wireless operators.
World Poker Tour Texas Hold 'Em will be available beginning next month to leading wireless operators in North America, and then Europe and Asia.
The licensing relationship between MFORMA and WPT was developed and negotiated by Brandgenuity LLC, WPT's strategic product licensing and merchandising agency of record.
About WPT Enterprises, Inc.
WPT Enterprises, Inc. (Nasdaq:WPTE) is a media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other gaming themes. To date, operations have principally revolved around the creation of the WORLD POKER TOUR brand through the production and licensing of a reality television series exhibited on the Travel Channel that is based on a circuit of previously-established high-stakes poker tournaments that has been affiliated under the "WORLD POKER TOUR" brand. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq:LACO). Photos and media information can be found online at: www.worldpokertour.com.
About MFORMA Group, Inc.
MFORMA is a leading global publisher and distributor of mobile entertainment. MFORMA provides wireless operators and their customers with the world's best content and brands, and provides developers and brand owners with the shortest route to market. MFORMA's customers include more than 100 of the world's leading wireless carriers. In addition to the industry's most comprehensive catalog of BREW, Java, SMS, MMS, and WAP games, MFORMA also provides sports, lifestyle and information services subscription products. MFORMA's carrier-grade platform manages the delivery of downloadable games and applications for some of the world's largest carriers. With MFORMA, wireless operators can choose to utilize any or all of the MFORMA resources -- tools, platforms and/or content. MFORMA is headquartered in Bellevue, WA, USA with facilities in Los Angeles, San Francisco and San Diego; London and Bollington, England; Shanghai and Beijing, China; and Seoul, Korea. (www.mforma.com)
World Poker Tour is a trademark of WPT Enterprises, Inc. (C) 2005 WPT Enterprises, Inc. All Rights Reserved
COPYRIGHT 2005 Business Wire
COPYRIGHT 2005 Gale Group
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JAMDAT Mobile Acquires Downtown Wireless
Published: 2005-01-06
JAMDAT Mobile Acquires Downtown Wireless; JAMDAT Expands Slate of Owned-Content to Include Top-Selling Texas Hold 'Em Game
Business Wire, Jan 6, 2005
LOS ANGELES -- Global wireless entertainment publisher JAMDAT Mobile Inc. (NASDAQ: JMDT) announced today the acquisition of Downtown Wireless, L.L.C., the developer of Downtown Texas Hold 'Em and other popular casino titles.
"The acquisition of Downtown Wireless is consistent with JAMDAT's strategy to build value from a slate of owned intellectual properties," said Mitch Lasky, Chairman and CEO of JAMDAT. "Through this acquisition, we will broaden our portfolio of casual games that have proven to be popular with consumers."
"Joining JAMDAT, an industry leader, is a tremendous honor and a great opportunity. This immediately expands our distribution in the U.S. and around the world for our very successful flagship title, Downtown Texas Hold 'Em," said Ruben Sandoval, a co-founder of Downtown Wireless, L.L.C. "When Verizon Wireless announced its 'Get-It-Now' game rankings on October 26th of 2004, Downtown Texas Hold 'Em was ranked number two overall - behind only Tetris."
Lasky added, "Poker games are enjoying a surge in popularity among consumers. With Downtown Texas Hold 'Em, JAMDAT poker enthusiasts can enjoy the thrill of the game on their mobile phones."
Downtown Wireless is headquartered in Los Angeles and was founded in 2003. The company's slate of games includes Downtown Texas Hold 'Em, Downtown Video Slots and Downtown Roulette.
About JAMDAT Mobile Inc.
JAMDAT Mobile Inc. (Nasdaq: JMDT) is a leading global publisher of wireless entertainment applications, including games, ring tones, images and other content. JAMDAT's application portfolio is based on company-owned original and licensed intellectual properties that include JAMDAT Bowling, Lemonade Tycoon(TM), Bejeweled, The Lord of the Rings(R), Tony Hawk's(R) Underground and Scrabble(R). JAMDAT distributes its applications through wireless carriers, including AT&T Wireless, China Mobile, Cingular, 02, Nextel, NTT DoCoMo, Orange, Sprint, Telefonica Moviles, T-Mobile, Verizon Wireless, Vivo and Vodafone.
Safe Harbor Statement - JAMDAT Mobile Inc.
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for JAMDAT's markets and the demand for its products. Factors that could cause JAMDAT's actual results to differ materially from these forward-looking statements include its ability to effectively integrate the acquisition of Downtown Wireless, its ability to market and sell products in diverse market segments, its reliance on a limited number of products and third-party vendors and distributors, its ability to expand studio operations, increases in fulfillment costs, disruptions to information technology systems, unpredictable events and circumstances relating to international suppliers, increased competition, government regulatory action and general economic conditions. Please refer to our reports and filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1 related to our IPO and our recently filed Quarterly Report on Form 10-Q for the period ended September 30, 2004, for a further discussion of these risks and uncertainties. We also caution you not to place undue reliance on forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.
(C) 2005 JAMDAT Mobile Inc. JAMDAT, JAMDAT Mobile and the bubbles logo are trademarks of JAMDAT Mobile Inc.
COPYRIGHT 2005 Business Wire
COPYRIGHT 2005 Gale Group
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