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Two Games on One Cartridge for $19.99
Published: 2005-04-25
 Two Games on One Cartridge for $19.99
EDISON, N.J., April 25 /PRNewswire-FirstCall/ -- Offering sensational
value for the dollar, Majesco Entertainment Company, an innovative provider of
digital entertainment content and products, today introduced its new Game
Boy(R) Advance Double Game packs, a new lineup of products featuring two
exciting Game Boy Advance video games on a single cartridge for just $19.99.
The three new Double Game packs are now available in stores.
"With over 28 million Game Boy units sold in the U.S. alone, there remains
an extremely large and diverse audience looking for entertaining content,"
said Ken Gold, vice president of Marketing for Majesco. "To satisfy this
demand, and provide value to consumers, we're thrilled to offer two great
games in one package at a cost-friendly price point."
The three new Double Game packs include:
* Texas Hold 'Em Poker and Golden Nugget Casino -- featuring a variety of
games of chance, including No Limit Texas Hold 'Em, table games, slots
and video poker;
* Cartoon Network Speedway and Cartoon Network Block Party -- the title
is licensed by Warner Bros. Interactive Entertainment and filled with a
variety of game styles and mini-games, all starring Cartoon Network
characters;
* Monster Trucks and Quad Desert Fury -- two types of racing, each
offering a unique brand of soil-churning fun.
More information about Majesco's entire product line can be found online
at http://www.majescogames.com.
About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in 87.6 million U.S.
homes and 160 countries around the world, is Turner Broadcasting System,
Inc.'s ad-supported cable service offering the best in original, acquired and
classic animated entertainment for kids and families.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment Inc., a Warner Bros. Entertainment
Company, is a premier licensor and a developer of entertainment content for
the interactive space across all current and future platforms, including
consoles, PC-based gaming and wireless applications.
About Majesco Entertainment Company
Headquartered in Edison, NJ, Majesco Entertainment Company (Nasdaq: COOL)
is an innovative provider of digital entertainment products and content. The
Company's three main product lines include Games, which includes highly
anticipated titles such as Advent Rising and Psychonauts; Videos, which
highlights the Company's platform-independent video compression technology;
and Gadgets, which includes innovative digital entertainment products like
Frogger TV Arcade. More information about the Company can be found online at
http://www.majescoentertainment.com.
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Esquire in Trouble over Bodog's Online Poker Ads
Published: 2005-04-25
 Esquire in Trouble over Bodog's Online Poker Ads
25 April 2005
Men's lifestyle magazine Esquire was recently hit by an onslaught of subpoenas in response to their publication of online poker advertisements for online sportsbook and gaming company Bodog. Subpoenas were sent to Esquire's publisher, Kevin O'Malley in addition to a number of magazine staff members.
The subpoenas were sent in response to an eight-page advertising insert, appearing in the April issue of Esquire. The segment was sponsored by Bodog's online poker division, Bodog Poker, and featured tips for playing online Texas hold'em, along with listing URLs and images from the website. In addition, BoDog CEO Calvin Ayre appeared in the ad, encouraging readers to join him online at Bodog.com. Aside from the promotional aspects of the insert, the ad included the necessary "Void where prohibited by law" disclaimer. Although Esquire's May and June issue were due to include a similar insert, the magazine's publisher is reportedly thinking about removing the ads.
Pulling the ads would translate into major financial losses for Esquire. The magazine began advertising for online gambling companies in the first place, in order to buffer a three-year drop in the number of ad pages.
Although Esquire is considering excluding Bodog's advertisements in future issues, Bodog refuses to be discouraged. The online gambling company is reportedly raising its advertising spending to more than US$30 million for its poker division. Additionally, Bodog is allegedly looking to expand into online skill gaming, which carries fewer advertising restrictions in the U.S.
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