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Senticore Contracts EG Associates to Launch Poker Tour
Published: 2004-12-01
 Senticore Contracts EG Associates to Launch Poker Tour
Market Wire, December, 2004
Senticore, Inc. (OTC BB: SNIO), a diversified public holding company with an emphasis in real estate, timber, sports entertainment and gaming, announced today that it has retained EG Associates, LLC to provide specialized consulting services for Senticore's newest acquisition, Pokerbook Gaming Corp (OTC: POKG).
Senticore and Pokerbook jointly plan the launch of a Poker Tour designed to benefit charitable organizations. The aim is to take advantage of America's love affair with poker while supporting charitable organizations and giving something back to the community. EG Associates will play a key role by planning, organizing and managing the company's activity in conjunction with a tour of charity poker tournaments. The "World Poker Charity Tour" schedule will be released in early 2005.
Senticore CEO Jay Patel states, "We believe our investment in the high growth gaming industry should pay off with increased revenues and exposure for both Senticore and Pokerbook. We also take seriously our commitment to contribute to charities and being a good corporate citizen. The planned activities are geared to fulfill that commitment in connection with our new gaming division becoming operational next year. We have chosen EG Associates to help us achieve this goal as they possess the critical leadership and business capabilities to assist the company in fulfilling its charity objectives."
"We are extremely pleased to have been chosen to formulate and run the charity operation associated with this worthwhile effort and look forward to a close, long-term relationship with Senticore and its affiliates," said EG Associates principal Gary Erickson. The company will focus most of its current efforts on Senticore's charity project and is headed up by seasoned veterans, Gary Erickson and Anthony Gautier.
EG Associates, LLC is a private, general consulting firm with offices in Cleveland and San Diego whose principals have over 60 years of business, financial, and marketing experience. A vast network of contacts creates unique business opportunities in helping clients reach their business goals. Its research capability, network, operational knowledge and management expertise help clients plan and achieve targets during the critical development and growth stages for young corporations.
Pokerbook Gaming Corporation is a gaming software company and fund raising organization for the benefit of well established, licensed non-profit 501(c)(3) corporations. Pokerbook was the first to organize legal, Internet Texas Hold 'Em Poker Tournaments for charitable fundraising efforts. Pokerbook's "World Poker Charity Tour" is scheduled to launch during the first quarter of 2005. Additional information may be found on the corporate website www.pokg.com or www.pokerbook.com.
Senticore, Inc. is a public holding company designed to effect the acquisition of businesses and real estate within a diverse group of sectors including timber, hospitality, residential and commercial real estate, entertainment and gaming. Additional information on the company and its holdings may be found on the corporate website www.senticore.com.
The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not of historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the Company is detailed from time to time in the Company's reports filed with the Securities and Exchange Commission.
CONTACT: EG Associates, LLC & Charity Event Information: Gary Erickson (858) 472-2328 Investor Relations: Gilbert Emerson (954) 927-0866 Broker Relations: Worldwide Financial Marketing (866) 360-9998
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WPT Enterprises Lands Deal with Discovery's 'Travel and Adventure Network' for World Poker Tour Distribution in the Caribbean and Latin America
Published: 2004-12-16
 WPT Enterprises Lands Deal with Discovery's 'Travel and Adventure Network' for World Poker Tour Distribution in the Caribbean and Latin America; The Addition of the Two Regions Brings International Reach to 57 Countries
Business Wire, Dec 16, 2004
WEST HOLLYWOOD, Calif. -- WPT Enterprises, Inc. (Nasdaq: WPTE) announced today that it has inked a deal to widen its footprint to nearly 60 countries with the distribution of its WORLD POKER TOUR(R) (WPT) show to the Caribbean and Latin America through Discovery Network's "Travel and Adventure Network." The agreement advances the relationship between the two companies, which together launched the wildly successful show in the United States on Discovery's Travel Channel. Discovery will air the WORLD POKER TOUR in Latin America on Wednesday nights at 9 pm, bringing the WPT brand into more than 10 million homes. The WPT continues to be seen in the U.S. Wednesday nights on the Travel Channel at 9 pm ET/PT.
In the U.S., the WORLD POKER TOUR, the show that reinvented poker as a televised spectator sport, will broadcast 16 new tournaments filmed at leading casinos and exotic locales from Las Vegas to Paris, beginning with the launch of its Third Season on March 3, 2005. Discovery's "Travel and Adventure Network" will be airing Season One in the Caribbean and Latin America beginning on December 28, 2004. .
"This agreement with Discovery more than triples our previous distribution and expands our relationship with this visionary company," said Steve Lipscomb, President of WPTE. "Adding Latin America and the Caribbean to our portfolio will give the WORLD POKER TOUR a chance to grow new fans among an enormous potential audience. This addition truly enables us to extend our brand globally."
The deal will open the door for the WORLD POKER TOUR to air in: Anguilla, Antigua & Barbuda, Argentina, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands, Cayman Islands, Chile, Columbia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Falkland Islands, French Guyana, Grenada, Guadeloupe, Guatemala, Haiti, Honduras, Jamaica, Martinique, Mexico, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, St. Kitts & Nevis, St. Lucia, St Vincent & Grenadines, Suriname, Trinidad & Tobago, Turks & Caicos Islands, U.S. Virgin Islands, Uruguay and Venezuela.
The WORLD POKER TOUR is currently broadcasted in Australia, Sweden, the Philippines, South Korea, India, Denmark, Greenland, Iceland, the Faroe Islands, the U.K. and Canada.
International distribution is handled by Alfred Haber Distribution, Inc., the world's largest distributor of U.S. network specials (from networks such as CBS, ABC, NBC and FOX). Haber currently represents more than 1,000 hours of programming from 200 of the world's most creative television producers, spanning the genres of award shows, music events, documentaries, variety specials, wildlife programs and holiday celebrations, as well as series, mini-series and made-for-television motion pictures. The company can be reached at (201) 224-8000 or via their website: www.alfredhaber.com.
About WPT Enterprises, Inc.
WPT Enterprises, Inc. (Nasdaq: WPTE) is a media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other gaming themes. To date, operations have principally revolved around the creation of the World Poker Tour brand through the production and licensing of a television series exhibited on the Travel Channel that is based on a circuit of previously-established high-stakes poker tournaments that we have affiliated under the "World Poker Tour" brand. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO). Photos and media information can be found online at: www.worldpokertour.com.
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