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http://www.cio-today.com/news/Publishers-Cash-In-on-Internet-Poker/story.xhtml?story_id=132004FGD5ZO
Published: 2006-03-30
 Even with an abundance of books available, the online poker mania is keeping demand strong, said Tricia Boczkowski, executive editor at Simon Spotlight Entertainment -- a division of Simon & Schuster -- which is releasing a third book by poker player Phil Gordon in October.
With online poker sites raking in big money, the publishing world wants a piece of the action. Already poker strategy guides and get-rich books have flooded the market as television series, like the World Poker Tour and Celebrity Poker Showdown, have catapulted the game into the mainstream.
Now, many publishers are hedging their bets on the increasing popularity of Internet poker to generate a new crop of titles. "There's a new culture of online stars being born," said John Caldwell, editor-in-chief of PokerNews.com. "Those people could write a book and sell a few copies."
Indeed, with the Internet gambling industry pulling in billions of dollars, publishers are upping the ante with strategy books dedicated to mastering the online table. ESPN Books -- which already released "The Best Hand I Ever Played" by poker columnist Steve Rosenbloom -- is planning to add "Online Ace," by professional player Scott Fischman later this year.
Meanwhile, Doyle "Texas Dolly" Brunson -- author of the original poker bible, "Super System: A Course In Power Poker," which has sold over 278,000 copies -- released "Online Poker" last year.
The surge of poker titles is creating a glut on store shelves. The secret to holding a winning hand among increased competition is celebrity marketing, said Michael Solomon, senior editor of ESPN Books. "Most of the books that really break out have a (recognizable) name behind it," he said.
Yet even unknowns are jumping into the game by publishing quickie "e-books" available for download on eBay and other sites. Even with an abundance of books available, the online poker mania is keeping demand strong, said Tricia Boczkowski, executive editor at Simon Spotlight Entertainment -- a division of Simon & Schuster -- which is releasing a third book by poker player Phil Gordon in October.
"The market was sort of flooded with them when the craze hit ... but there is room for more. So many people are playing poker online that it's really driving sales," she said.
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Svenska Spel launches online poker
Published: 2006-03-30
 Sweden's first home-grown poker web site was launched on Thursday, amid allegations that security failings could lead to customers' bank account details being accessed by fraudsters.
Svenska Spel, the state-run gambling monopoly, was given the go-ahead by the government last autumn to start its own online poker service.
Eager to capitalise on increasing demand for online poker in Sweden - with players all currently using foreign-run sites - the organisation committed itself to a spring launch.
"Svenska Spel's net poker is needed. Around 200,000 Swedes play poker on the internet today - with us they'll get a first class, entertaining site in Swedish, completely designed for Swedish poker players," said the organisation's managing director Jesper Kärrbrink.
But according to an investigation carried out by the Metro newspaper, the site makes it possible for embezzlers to use a person's bank card number to transfer money out of their account and into an account with the Svenska Spel site.
Unlike other poker sites, such as that run by Ladbrokes, there is no check that the bank account actually belongs to the person setting up the account with Svenska Spel.
However, Svenska Spel say they are satisfied with their routines, and that any more checks would make the process awkward for customers.
When the government approved Svenska Spel's plans for online poker, it imposed strict conditions in an attempt to prevent misuse and increased gambling addiction.
"Our poker will increase players' safety since we have very high ambitions and demands for responsibility and security," said Kärrbrink.
"Players must set their own personal limits, in terms of both time and money, before they can begin playing. Our operation is controlled by the relevant authorities the whole time."
The rake - the fee for playing on the Svenska Spel site - is 2.5% of the stake. Svenska Spel expects to generate around 250 million kronor per year from its online poker.
Poker was first introduced in Sweden at the end of the 19th century. The game became so popular that by the 1950s the union organisation LO was running campaigns warning of the perils of the game.
It was not until 1975 that the first Swedish poker championship was held - in Monte Carlo, to avoid Swedish gambling laws.
In February 2005 Svenska Spel applied to run online poker games in Sweden. Its timing was just right, as Swedes' enthusiasm for online poker is exploding: in August and September 2005 the most sold non-fiction book in the country was 'The Poker Handbook'.
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