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2K Sports Signs Licensing Agreement with WPT Enterprises
Published: 2005-02-17
 2K Sports Signs Licensing Agreement with WPT Enterprises, Inc. for Console, PC and Handheld Games Based on World Poker Tour Show
Business Wire, Feb 17, 2005
NEW YORK -- 2K Sports, the sports division of 2K Games, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq:TTWO), today announced that it has signed an exclusive licensing agreement with WPT Enterprises, Inc. (Nasdaq:WPTE) for WORLD POKER TOUR(R) (WPT) interactive poker games. The console, PC, and handheld games are in development at both Coresoft and Backbone studios.
"The WORLD POKER TOUR is fast becoming one of the most recognizable properties in entertainment," said Steve Glickstein, Vice President of Publishing for 2K Sports. "We are very excited to be partnering with WPT Enterprises, Inc. to bring everyone's favorite poker show into the virtual world of interactive gaming. Poker is one of the world's most popular pastimes and a natural fit for our lineup."
"This agreement with 2K Sports takes the WORLD POKER TOUR into people's homes in a truly interactive manner," said WPT Enterprises, Inc. founder and President Steve Lipscomb. "Gamers will have a chance to feel the exhilaration that our WPT players do when they grab one of those monster pots. We are looking forward to having our WPT brand available on the world's most popular game platforms."
The games will create an authentic WORLD POKER TOUR experience for users simulating the excitement of the smash hit television show. The WORLD POKER TOUR, the show that launched the sport, will broadcast 16 new tournaments filmed at leading casinos from Las Vegas to Paris, beginning with the launch of its Third Season on March 2, 2005. The WORLD POKER TOUR airs in the U.S. Wednesday nights at 9 p.m. ET/PT on the Travel Channel and is the highest rated series in the network's history.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation(R) game console, PlayStation(R)2 computer entertainment system, PSP(TM) handheld entertainment system, Xbox(R), Nintendo GameCube(TM) and Game Boy(R) Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) and Auckland. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
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World Poker Exchange Announces $2 Million London Tournament
Published: 2005-02-10
 World Poker Exchange Announces $2 Million London Tournament
PR Newswire, Feb 10, 2005
ANTIGUA, BWI, Feb. 10 /PRNewswire/ -- The World Poker Exchange, one of the world's fastest growing online poker sites, has announced today that it will host The London Open at the Old Billingsgate Market in August.
The offline poker tournament will be held in partnership with FHM UK and The Bravo Channel, the UK's leading men's entertainment network, on August 3rd through to August 6th.
The World Poker Exchange London Open will be the first lifestyle poker tournament of its kind and will provide exclusive outings each night of the tournament. Old Billingsgate is a nineteenth century landmark building situated in a prime position on the River Thames with views across to Tower Bridge, London Bridge and the South Bank.
The event promises to attract both world-renowned poker players and celebrities from around the globe. The overall tournament will be filmed as a primetime TV special, "World Poker Exchange London Open," and will also document the highs and lows of 10 FHM qualifying players as they play for the $2 million prize pool, which will be broadcast on Flextech's Bravo and freeview channel Ftn, reaching 3 million homes.
Those new to the game can take advantage of the FHM/World Poker Exchange Poker School that began on January 27th and runs through to June 2005. The Poker School will be highlighted in print and video tutorials in FHM magazine, Zoo magazine, FHM .com and further promoted on twelve Emap radio stations across the UK, including KISS FM in London. The 5 million FHM readers and countless listeners can participate in a free qualifying tournament and enjoy the chance to win a free seat at the World Poker Exchange London Open.
Haden Ware, CEO of World Poker Exchange, said, "The wide scope of our first international live tournament will demonstrate that Worldpx.com is committed to becoming one of the top online poker destinations in the world."
"The event's format and non-card playing activities surrounding the World Poker Exchange London Open will make it a truly lifestyle tournament, clearly differentiating it from all other existing live tournaments and making it a perennial 'must attend' event for any professional poker circuit player. Our relationship with FHM and Bravo is only two of many strategic alliances we are developing across multiple territories to bring Worldpx.com to the forefront of online gambling."
About World Poker Exchange
The World Poker Exchange (http://www.worldpx.com/) is a licensed and regulated multi-player internet poker room that has served the online community since the outset of online poker play. Based in Antigua and established in spring 2001, World Poker Exchange is one of the world's fastest growing online poker sites.
CONTACT: Leslie Galerne of Rogers & Cowan, +1-310-854-8198, lgalerne@rogersandcowan.com, for World Poker Exchange
Web site: http://www.worldpx.com/
COPYRIGHT 2005 PR Newswire Association LLC
COPYRIGHT 2005 Gale Group
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