Online gambling provider bwin.Party has signed a two-year sponsorship contract with THW Keil, a renowned German handball team. Members of the roster will now wear shorts emblazoned with the familiar bwin logo.

“The sponsorship deal,” writes iGaming Bussiness, “will also see the domain’s branding present on rolling advertising hoardings and in the goal area at the 13,500-seat Sparkassen-Arena as well as in the venue’s official magazine and on video screens.”

Fittingly enough, the team’s color scheme is made up solely of black and white, quite reminiscent of their sponsor’s banner.

Both sides of this partnership have enjoyed success in their respective fields. bwin.Party is one of the better known gaming sites on the planet, and THW Kiel has posted 16 wins in the Handball-Bundesliga. Founded in 1904, they have twice captured the title in the European Handball Federation Champions League. They are clearly the cream of the German handball crop, with 16 National Championship of Germany wins to go along with seven National Cup of Germany titles and six German Supercup crowns. This year alone, they have captured two major victories within their homeland, as well as a first place berth on the international stage at the IHF Super Globes.

“The brand image and strategy,” said the team’s Market Director Marcel Klein, “of Bwin.com and THW Kiel fit together very well and promise a successful synergy potential.”