Thanks to a new partnership with Racing UK, Labrokes has announced that users will be able to watch a live feed from the Cheltenham Festival on the iPhone mobile devices.

The popular online gaming company claims that they are the only one to offer such a service, allowing their bettors to get closer than ever to the action. Racing UK Business and Development Director Simon Brydon has confirmed this statement.

“It means,” he says, “Ladbrokes will be the only bookmaker able to stream all races live from the Cheltenham Festival on the iPhone.

“The integration of our live iPhone streaming solution on a bet-to-view basis was far more complex than our online services so we’re delighted Ladbrokes has provided the resources and know-how to make this work for its customers.

“Being able to place a bet via Ladbrokes’ iPhone service and then watch every race live in high-quality streaming is undoubtedly the future for the modern punter and racing fan that is on the go.”

It’s a move that circumvents the internet viewing restrictions laid down on most public computers. Said Ladbrokes’ David Williams, “Gloomy office IT firewalls have an annoying habit of blocking all the Festival fun. We’re unashamedly delighted to provide punters with a service that bypasses the kill-joys. Wherever you are, you now won’t miss a second of the live action from Cheltenham.

“It’s a revolutionary offering. Those customers who aren’t lucky enough to be at the races can join in the fun and their bosses will be none the wiser.”

In order to get in on the action, users will need to download the iPhone’s Ladbrokes app. This can be accomplished by visiting the gaming provider’s website.